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Application Engineering Defined

Definition: Field applications engineering, sometimes referred to as sales engineering, is a hybrid of engineering and sales that provides technical support to the customers of a manufacturer of products, of a distributor that sells or represents the products, or of a provider of services, such as an engineering consultancy.

Material Handling Solution - Hanging crain/hoist

Having good products is one thing – understanding how they’re best utilized and how they best compliment each other to provide a total system solution is another. JMA has over 50 years of application engineering experience and knowledge to help you arrive at the best solution for whatever your material handling issue may be.

Application Engineering Process

Our first step in this process is to take the time to understand and define what your need or issue is. Then we combine our knowledge and understanding of the equipment and services we can bring to bear along with a little creativity. From here, we’re on our way in providing you with the answers you need to tackle any issue or problem.

Industries Served

Some of the industries in the state of Wisconsin that have relied on JMA for help in material handling equipment application engineering are:

Material Handling Solution - Hanging crain/hoist
  • Foundry
  • Recreational Products
  • Construction
  • Agriculture
  • Lawn and Garden
  • General Metals and Fabrication

Engineering Services

Some of the engineering services we can provide are:

  • System Design and Integration
  • System Upgrades and Capacity Increases
  • Structural Engineering
  • Plant Layout
  • Consulting

Please call or e-mail us today to provide you with the application engineering for your toughest material handling problem or need.


Products & Equipment - JMA has partnered with many of the top companies in the material handling industry for products, equipment and service! Go to our products and equipment page.Application Engineering - We have over 50 years of application engineering experience and knowledge to help you find the best solution for your material handling challenges.Contact Us Today! We are here to help. Please go to our contact page and fillout the online form, call us at 1-800-745-6750 (WI only) or send us an e-mail at info@johnmaye.com.